Bud Light sales plunge, Suffers "Staggering" Sales Decline As Boycott Intensifies; what can I say other than YES!!!! boycott that woke Bud Light, they should rename the beer 'trannie bud or light'
Trannie bud, yes, thats the new name. "These numbers are staggering ... and right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors,"
The idea to use a trans person as part of your brand was very dumb, but what puzzles me is that that genius marketing person does not seem aware of focus testing. Surely a focus test would have signaled how bad this idea was. Surely focus testing is something they learn about in those ivy league schools.
Clearly Bud Lite is experiencing a drag on their sales.